Public relations for dummies
Eric Yaverbaum, Robert Bly, Ilise Benun
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Կատեգորիաներ:
Տարի:
2006
Հրատարակում:
2nd ed
Հրատարակչություն:
Wiley
Լեզու:
english
Էջեր:
380
ISBN 10:
0471772720
ISBN 13:
9780471772729
Սերիաներ:
-For dummies
Ֆայլ:
PDF, 3.40 MB
IPFS:
,
english, 2006